Preheat oven to 325 degrees F
Grease and flour a 10 or 12 cup bundt pan. Sprinkle ⅓ cup flaked coconut into the bottom of the pan (optional).
Sift the cake mix into your mixing bowl. Add the flour, coconut cream pudding mix, salt, and sugar. Whisk to combine.
Next, add everything except for the flaked coconut-- the melted butter, sour cream, four eggs, coconut rum, milk, and coconut extract.
Mix at low speed (paddle attachment if using a stand mixer) for about ten seconds to incorporate before increasing to medium speed for two minutes. Next, fold in the cup of flaked coconut.
Pour the batter into the prepared pan. Bake for 45-50 minutes or until a skewer or toothpick inserted into the cake comes out clean or with just a few crumbs attached.
During the last 15 minutes of baking, make the glaze.